Business Development
What you get in this course
- Set yourself up for success – unlocking and empowering you with the right skills, mindset and clear strategies for effective and consistent business development
- Over 20+ lessons
- Worksheets, role plays & downloads
Topics we cover in this course
Strategic Outreach
- Reading the market
- Key steps to an actionable business development plan
- Defining your ideal customer profile
- Establishing clear KPIs and targets that drive action
- Competitive analysis for smarter positioning
- Refining your resources & sales process for consistency
Creating Opportunities
- Strategic account growth & acquisition planning
- Selling without “selling” as Trusted Advisor
- Positive Pre-suasion & influence: selling ahead
- Value propositions that win attention
- LinkedIn optimisation for lead generation
Strategic Sales Thinking
- The difference between sales activity and strategic growth
- Understanding industry dynamics, market shifts, and opportunity mapping
- Key levers of scalable growth: new markets, new problems, deeper share
- Using modern CRM tools for strategic action, not admin
Executive-level Prospecting
- Prospecting vs existing customer development
- Acquisition strategy
- Language and timing
- Approach framework
Influence at Senior Levels
- Selling to the C-Suite: what they care about and how to speak their language
- Positioning yourself as a partner not a pitch
- Getting internal champions to open doors
- Framing commercial conversations that lead to partnership
Relationship Intelligence
- Building strong emotional intelligence (EQ)
- Using DISC profiling to connect faster and better
- Understanding the decision journey at each phase of a sale
- Building rapport and trust in every conversation
Growth Habits & Traits
- Creating a proactive, consistent BD rhythm
- Time-blocking for strategy vs delivery
- Becoming a known authority: thought leadership, insight sharing
- What makes a successful business development professional
- Customer‑focused mindset for long-term success
- Confidence, resilience, and personal accountability
Strategic Partnerships & Ecosystem Selling
- Leveraging industry partners, alliances, and introducers
- Joint ventures, referral loops, and ecosystem plays
- Thinking beyond “deals” — building growth platforms
- Case studies of partnership-driven growth
Customer Engagement
- Qualifying prospects effectively to avoid objections
- Follow-ups: purpose & timing that builds credibility
- Referral growth: the art of turning one into many
- Effective networking: conversations that create opportunities
The value we provide for our community
Thanks to this course, I asked so many questions and found out things I never would have uncovered previously, some of which may have resulted in unexpected and uncapped costs.
The course set me up with clear strategy, and tactics.
The course set me up with clear strategy, and tactics.
Amy Renae, GM, Shift8
For over 6 years we have partnered with Charmaine from Smarter Selling who is a stand out trainer, facilitator and expert Sales, Leadership, Mindset and Communication expert.
The online programs are a true masterpiece in enabling the leaders to extend on their learning.
The online programs are a true masterpiece in enabling the leaders to extend on their learning.
Tom Pospieszny
The training covered key connection points, mindset, projection, assumptions, bias, language, intent, and reading others.
Charmaine’s superpower is bringing passion and excitement, keeping it on point, practical, and relevant and weaving relevant stories.
Charmaine’s superpower is bringing passion and excitement, keeping it on point, practical, and relevant and weaving relevant stories.
Adrienne Jerram
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