Tradie Sales

Convert more clients on the first phone call
Position yourself as the Trusted Advisor
Confidently talk pricing and call-out fees without discounting
Handle objections and negotiations with confidence
Build long-term client relationships that drive repeat and referral business

Tools to win trust fast, handle objections with ease, and make sure you are the provider of choice.
9 key topics on how to drive growth
Worksheets, checklists and printables

Sell yourself before you even arrive – create trust from the first call.
Shift from “pitching” to partnering – position yourself as the solution.
Speed to enquiry – respond quickly to win the work.
Build certainty in your client’s mind that you’re the right choice.

Become the subject matter expert in your field.
Stand out from competitors by being the “go-to” tradie.
Inspire confidence through authority and professionalism.
Guide clients to the right decisions without being pushy.

Discover what clients really want through smart questioning.
Read personality types, motivators, and decision-making styles.
Break assumptions – tune into how clients listen and process information.
Turn active listening into a competitive advantage.

Build genuine trust fast through connection and rapport.
Qualify clients and projects effectively to save time and energy.
Strengthen long-term relationships that generate referrals.
Use emotional intelligence to adapt to different client styles.

Recognise the difference between your doubts and client concerns.
Welcome objections as opportunities for discovery.
Validate and address client concerns to build trust.
Develop confidence and certainty in your solutions.

Enter every negotiation with the right mindset and preparation.
Shift the conversation from price to value alignment.
Create win–win outcomes that protect your margins.
Handle tough scenarios without discounting your worth.

Confidently present your pricing without hesitation.
Show value instead of focusing on cost.
Position call-out fees as part of professional service.
Build commercial confidence in every money conversation.

Create a proactive plan to keep your pipeline full.
Research and target the right opportunities.
Develop discipline to stay consistent in prospecting.
Position yourself as the expert before the meeting.

Deliver quotes and proposals with clarity and authority.
Frame your solution so the client sees value immediately.
Present with confidence, even in competitive situations.
Make it easy for clients to say “yes.”

Thanks to this course, I asked so many questions and found out things I never would have uncovered previously, some of which may have resulted in unexpected and uncapped costs.

The course set me up with clear strategy, and tactics.

Amy Renae, GM, Shift8

For over 6 years we have partnered with Charmaine from Smarter Selling who is a stand out trainer, facilitator and expert Sales, Leadership, Mindset and Communication expert.

The online programs are a true masterpiece in enabling the leaders to extend on their learning.

Tom Pospieszny

The training covered key connection points, mindset, projection, assumptions, bias, language, intent, and reading others.

Charmaine’s superpower is bringing passion and excitement, keeping it on point, practical, and relevant and weaving relevant stories.

Adrienne Jerram

Tradie

What you get in this course

Topics we cover in this course

Converting Calls

Trusted Advisor Positioning

Exploration & Listening

Rapport & Relationships

Objection Handling

Negotiation

Pricing & Call-Out Fees

Business Development

Presenting

The value we provide for our community