Childcare

Position yourself as the trusted advisor for families

  • Conduct childcare tours that convert interest into enrolments
  • Adapt your approach to different parents and decision-making styles
  • Ask powerful questions and use language that builds confidence
  • Create instant rapport and leave lasting first impressions
Sales Negotiation Online Training
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What you get in this course

  • 8 lessons on key insights into Childcare 
  • Ready-to-use strategies for running tours that convert parents into enrolments
  • Questioning frameworks and language techniques to uncover parent needs and build trust
  • Observation and communication tools to adapt your approach for every family and decision-maker

Topics we cover in this course

Tours that
Convert

  • How to showcase your centre with confidence and structure
  • Turning walk-throughs into enrolments by highlighting what parents value most
  • Presenting your centre as the clear choice over competitors

Trusted Advisor Positioning

  • Establishing credibility so parents see you as the expert
  • Asking the right questions to uncover families’ true needs
  • Using language that builds confidence and trust

First Impressions & Rapport

  • Skills to become the “Director of First Impressions.”
  • Building instant rapport with parents and children
  • Transferring rapport seamlessly across your team for a consistent experience

Observing & Adapting

  • Observing and understanding parent behaviour and motivations
  • Recognising that “the customer is not you” – tailoring your approach to them
  • Flexing your communication style to suit different decision-makers

Questions

  • Ask targeted questions to uncover what families truly value
  • Identify priorities, concerns, and motivations behind their decision
  • Use insights to tailor your tour and recommendations effectively

Language

  • Choose words and phrasing that reassure and instill trust
  • Communicate your centre’s benefits clearly and persuasively
  • Avoid common language that create doubt or confusion

The value we provide for our community

Thanks to this course, I asked so many questions and found out things I never would have uncovered previously, some of which may have resulted in unexpected and uncapped costs.

The course set me up with clear strategy, and tactics.
Amy Renae, GM, Shift8
For over 6 years we have partnered with Charmaine from Smarter Selling who is a stand out trainer, facilitator and expert Sales, Leadership, Mindset and Communication expert.

The online programs are a true masterpiece in enabling the leaders to extend on their learning.
Tom Pospieszny
The training covered key connection points, mindset, projection, assumptions, bias, language, intent, and  reading others.

Charmaine’s superpower is bringing passion and excitement, keeping it on point, practical, and relevant and weaving relevant stories.
Adrienne Jerram
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